Profitable and personalized:
E-commerce the Tink way

Want to take your e-commerce business to the next level? We’ll create a solution that’s tailored to your objectives so you can offer online shopping experiences that are optimal, enticing, and—most importantly—profitable.

A sound strategy

Defining, evaluating, and planning an e-commerce approach and solution that matches your ambitions

  • Establishment of an e-commerce business case or plan
  • Definition of the omnichannel customer experience
  • Architecting of the technological solution and definition of the requirements
  • Planning of the distribution strategy (marketplaces) and logistics
  • Creation of an e-commerce marketing and implementation plan
  • Planning of a data and measurement strategy

The optimal customer experience

Imagining and designing the ideal online shopping experience

  • Definition of the store’s brand image
  • Content strategy and creation
  • Creation of the design system (components)
  • Information architecture and end-user path
  • Interface creation (UX-UI)
  • UX writing – wording
  • Usability testing

A turnkey platform

Building and integrating a store that creates maximum value and efficiency

  • Configuration and establishment of solution parameters (Shopify, etc.)
  • Visual adaptation of the shop window
  • API development
  • Integration with business systems and databases (POS, PIM, DAM, CRM, etc.)
  • Integration of payment modules
  • Implementation of cybermetrics (Google Analytics)

Effective marketing

Operating and marketing the store to maximize sales

  • Management and optimization of the store
  • Outsourcing of relationship marketing operations (sending emails, newsletters, etc.)
  • Ideation and execution of digital marketing campaigns (activations and promotions)
  • Search engine optimization (SEO) and search engine marketing (SEM)

An effective follow-up

Assessing and optimizing the store to increase conversion rates, engagement, and repeat purchases

  • Performance measurement and configuration (Google Analytics)
  • Performance monitoring
  • Customer intelligence
  • Business analytics and business intelligence (BI)
  • Creation of customized dashboards and reports
  • A/B testing

Do you have a project in mind?

Contact us!

Projects

We take pride in our customers’ satisfaction

We’ve worked (and continue to work!) with some of the most iconic companies in Quebec and Canada to help them carry out their e-commerce projects.