Digital Operations and Marketing Automation

Thanks to our agility and great capacity to execute and deliver, Tink becomes the extension of your digital team. With our help, you'll be able to deliver your content marketing and digital marketing initiatives quickly.

 

Our Goal

We adapt to your reality and provide support to optimize your digital touch points.

Once your digital ecosystem is set up, nothing is more important than seeing it thrive. With Tink, you have over 20 dedicated resources at your disposal to help you execute digital activities and tactics. Whether you need a hand updating your website or carrying out marketing and communications activities, our integrators, content editors, and coordinators are ready to roll up their sleeves to help you deliver the goods.

Your teams can also count on our expertise in trigger marketing, which can range from simple emails to personalized communications. Our extensive knowledge and certifications in various marketing technologies will help you minimize your communications-related costs and optimize your efficiency.

Our Services

Support for Digital Platforms

  • Content editor services
  • 24/7 IT support
  • Graphic design
  • Coordination of activities and proactive customer service
  • Content QA
  • Partial or total outsourcing of digital activities

Digital Communications

  • Digital and relational content strategy
  • Development of personalized email templates
  • Strategy for automating marketing tactics and communications
  • Management and configuration of marketing platforms (Salesforce, Dialog Insight, SAP Marketing Cloud, Mailchimp)
  • Management of deployments and mass mailings
  • Mass mailings QA

Marketing Automation and Relational Strategy

  • Trigger marketing strategy
  • Digital relationship marketing strategy
  • Implementation of automation logic
  • Deployment and integration of triggers in the digital platforms

Marketing Activation and Promotional Campaigns

  • Implementation of a promotional strategy in the digital ecosystem
  • Creation of landing pages
  • Integration of static and dynamic banner ads
  • Online contests

Approach, Methodologies and Tools

Approach and Methodologies

  • Continuous process improvement
  • Kanban board of activities by customer
  • Multiplatform testing QA

Platforms and Tools

  • SalesForce Marketing Cloud
  • Dialog Insight
  • SAP Marketing
  • Oracle Eloqua
  • Litmus – Email marketing provider
  • JIRA – Atlassian Suite
  • EGC (in-house CMS), Drupal, WordPress, Liferay, Sitecore, Joomla
  • SailThru
  • Mail Chimp
  • Campaign Monitor

3 Key Benefits

Ingenuity

Whatever the challenges, our team always finds the best cost-benefit solution for your small and large marketing projects.

Speed of Execution

You set the pace! Our team adapts to your schedule to deliver your various digital operations on time and within budget.

Availability

At Tink, we can make miracles happen. We make sure that someone is always available in case you need to send an urgent or sensitive communication.