Cascades
A New Corporate Website for Cascades
Project
In 2019, Cascades began the major undertaking of reviewing its brand strategy and renewing its visual identity. Following these changes, Cascades wanted its corporate website to reflect its new brand image. Tink was therefore hired to completely redesign cascades.com open a new window.
The new Cascades site, which underwent a visual overhaul as well as technological upgrades, met the following objectives:
- Promote the steps Cascades is taking to make a difference (B2B and B2B2C), highlight the company, and showcase its history, values, culture, and offer.
- Build the online experience around Cascades’ target customers to find ergonomic and intuitive ways to meet their needs.
- Create a responsive website that’s accessible to everyone.
Realisations
The new Cascades site now offers an enhanced user experience. It’s powerful, ergonomic, user-friendly, well-referenced, and adapted for all platforms.
« Tink was thrilled to undertake its first joint project with Cascades. Redesigning a corporate site is always a big challenge, and we’re proud to have been a part of this endeavour. We worked extremely well together and maintained a relationship of trust throughout the mandate. I’m sure this project will be the first of many with Cascades. »