A Grand Prix Média for the Fonds de solidarité FTQ

The Fonds de solidarité FTQ was awarded a Grand Prix Média in the category best content creation for its initiative Épargne positive open a new window.

The project was carried out in partnership with Cart1er. Tink defined the digital ecosystem, conceived its platform, elaborated the owned content strategy in collaboration with the Fonds and produced the owned content. Cart1er crafted and launched the media strategy and coordinated the creation of paid content.

L’Épargne positive aims at broadening the notoriety of the Fonds de solidarité FTQ amongst young adults while contributing to their financial literacy in order to support them in the achievements of their financial goals.

Tink is proud of the numerous talents that contributed, near or far, to the success of this on-going project. We also want to congratulate the Fonds for this award, which is added to their list of achievements, highlighting the efforts of the digital marketing communications team.