Employee profile – Caroline Major, web designer/integrator

What is the average day like for a Tink web designer/integrator? Caroline Major, a member of our digital production team for the past 10 years, shares her experiences.

In a few words, how would you describe your role and typical daily tasks?

When I first started working at Tink, I was on the digital production team, which was comprised of three members at the time. Initially, I was playing the role of production coordinator, designer, integrator, and quality assurance analyst. I listened to our clients’ needs, created mockups, implemented and validated designs, and had them approved.

Over the years, the Tink team has grown and evolved. Today, my responsibilities are more specialized, but I still have a hand in several stages of the production process. After receiving a client’s brief, the coordinators ask me to set up the project. I can rely on the support of an art director during the creation phase, and I can turn to my tech lead during the integration phase.

I’m also given a variety of assignments. In a single week, I may create and integrate a newsletter, do test mailings and photo research, produce visual content for a campaign using client-supplied material, and integrate web pages for marketing or e-commerce. I have to meet tight deadlines, but I never cut corners or compromise on quality.

In your opinion, what hard and soft skills are necessary to succeed in a position like yours?

A web designer/integrator must ensure that the client’s brand is respected across projects. You need to know the characteristics of the brand and identify the parameters of each project. That’s why it’s so important to listen to the client and ask for clarifications when something is ambiguous.

Flexibility is also key. The role involves working on several parallel tasks while meeting tight deadlines. You have to prioritize effectively, manage stressful situations, and deal with the unexpected: sometimes a project you’ve been working on can’t be published or broadcast as is, and you have to scramble to come up with a Plan B.

The ability to work as part of a team is another important skill. To complete an assignment, you need everyone’s contributions and expertise, and you should feel comfortable asking for help along the way.

What have you learned during your time at Tink?

Since I was hired, so many things have changed! Among other things, I’ve had to master new technologies, become familiar with new client brands, and adapt to new work processes as the agency grows and my team expands.

I’ve also learned that teamwork is invaluable and requires good communication—especially now that we’re working remotely.

What do you like about Tink, and what makes you stay?

• My colleagues are passionate about what they do and are easy to talk to.
• The assignments our clients give us enable us to evolve.
• The management style is very human. Communication channels are always open, both in the office and remotely.
• Tink makes its employees feel valued, whether by organizing activities at the office or sending us little gifts to brighten our day.
• The teams have opportunities for professional development. There are always workshops on new technologies, methods, or trends that may influence our work.

What is your greatest professional accomplishment?

• I’m thrilled to be part of a team that has kept up with the times and, in turn, helped our clients evolve.
• I give 110% to each project. I’m a passionate person and I feel strongly about doing my best. It’s always nice to receive positive feedback from my colleagues and clients!

How would you describe the work atmosphere at Tink?

The atmosphere is warm, welcoming, and relaxed. Whether you work at the office or remotely, colleagues are always available to answer questions or tell you what’s going on in their lives.

For you, working at Tink means having the opportunity to . . . ?

• To do what I love on a daily basis.
• To work with colleagues whose expertise surprises and impresses me every day.

What advice would you give to future employees in your field?

• Keep up with technological advancements and trends in web design and development.
• Collaborate with the development teams to ensure the delivery of quality projects.
• Welcome feedback and be prepared to learn from your mistakes.
• Stay passionate about your work and strive for continuous improvement.