Metro and Tink are the first ones in summer

It's summer! Quebecers are ready to host more and, above all, to discover summer products. Metro, to win the summer season, aims to be "The first to".

Metro’s summer campaign is designed to show that the grocer is THE go-to destination for preparing to host friends and family during the summer. In doing so, local products and seasonal arrivals are highlighted.

 
This 360° campaign includes several components, including a commercial produced by our colleagues at Cossette. Tink was approached by Metro to create the campaign’s landing page.

For this landing page, our teams delivered:

• The entire page, including content writing: recipes, tips, and summer cooking advice;
• An evolving page concept in Story format (like Instagram stories), with a sticky menu providing access to other pages, as well as a scroll feature that navigates from one page to another;
• A concept that allows for the addition of unlimited content based on current themes

Future developments for the campaign will also be executed by Tink.

Discover the first theme here: BBQ.

As Metro's digital partner for over 16 years, Tink works closely with the grocer’s teams to continuously evolve its digital platforms.