Tink sits down to eat with Julie Snyder

On Thursday, March 24, Julie Snyder launched her highly anticipated line of vegetarian products exclusively at Metro, which includes dressings, spreads, different flavours of tofu, and oils. Along with her healthy Quebec-made products, which are available in-store and on My Online Groceries, Julie shares her recipes and cooking tips on the new “The table is set! Julie Snyder” section of the Metro website

“I’ve been a vegetarian since 1991,” says Julie Snyder. “I’m offering products that represent me in real life. They’re for people who are not necessarily vegetarians, but who like to eat vegetarian. The price is affordable, the products are accessible and—this was very important to us—they’re made in Quebec.”* 

Having served as Metro’s digital partner for several years, Tink took charge of creating the ecosystem for “The table is set! Julie Snyder.” Our teams designed the UX and UI of the new section, collaborating with Julie Snyder’s and Metro’s teams to bring the two brands together seamlessly. Tink also took care of the storytelling and content adaptation, as well as the page’s SEO. 
Look for “The table is set! Julie Snyder” on the Metro website.  

*Quote published in La Presse on March 21, 2022